The Importance of Business Cards

Although business cards are relatively small, the average size being 3.5″ x 2″, it is still one of the most critical developments of your small business. Business cards can be a highly personalized form of marketing, as they are often handed to prospects and customers.

1. A Lasting First Impression

When you hand someone your business card, it becomes an introduction, a first impression. An attractive, eye-catching business card with all your relevant contact information, will capture the attention of a prospect and will help you remain in their memory after your initial meeting.  Business cards also create a sense of professionalism and enhance credibility.

2. A Portable Marketing Tool

Business cards are so portable, making them an essential mobile marketing tool if your business requires you to travel frequently. They are great to have on hand when you attend industry trade shows or conventions.  It can help facilitate the process of establishing and maintaining contacts that can lead to future business opportunities. If you keep business cards on you wherever you go, you basically have the opportunity to continue to market your business to everyone you meet.

3. A Way to Establish Your Brand

Business cards can help build and establish your brand. By including your company’s logo and slogan on your card, you help to reinforce your brand with everyone who views your card.

As you can see from just a few of our client’s printed samples below, there are various design and print options available when it comes to promoting your business in a creative manner.

3.5″ x 2″ in size, printed full color on super thick uncoated cardstock, with painted edge

3.5″ x 2″ in size, printed in full color on matte finish cardstock, with a foil embellishment

3.5″ x 2″ in size, printed in full color on matte finish cardstock, with rounded corners

Are you interested in creating new business cards or possibly updating your current cards?  Contact us for more info.